I always ensure that all the images in my blog post are properly optimized. TinyPNG is my favorite to compress and reduce the size of my images. It does a great job in compressing without compromising the original image quality. It’s the best strategy for full-time bloggers to get organic traffic with or without SEO.
Watch your site climb the search rankings
Include high-quality images, a clear call to action, and relevant local keywords to drum up business for these one-off events. If someone searches “best bakery in Seattle,” businesses that have those keywords in their Google Business Profile and website are more likely to rank higher. Reviews on your Google Business Profile are one of the biggest ranking factors for Google Maps SEO. More positive, recent, and relevant reviews signal to Google — and potential customers — that your business is trustworthy and popular. Businesses with better ratings and more positive reviews often rank above competitors, making reviews essential for visibility and conversions. Many businesses claim their profile but forget to fully complete it.
Your name, address, and phone number must be accurate and consistent everywhere it appears online. Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings. Long-tail keywords are likely to provide superior results because they are targeted toward purpose-based users and have fewer competitors. Continuous updating of the keywords ensures realignment with maturing search patterns as well as changing user behavior. Visually tidy menus and logical navigation enable users to find what they need quickly.
If you really really really want to rank at the top a particular keyword, you’ll want to do a SERP analysis to see exactly what it will require—and if it’s realistic. To rank #1 on Google you’ll need to determine which search term (keyword) you want to rank for. Then you’ll need to create content that is better than the web page currently in the #1 spot. To do this you’ll need to understand what Google considers to be high-quality content and you’ll need to satisfy search intent better than the top-ranking pages. Creating high-quality content that engages readers is essential for both user experience and SEO. Make sure your page content is easy to read by using short sentences and paragraphs.
What Are The Fastest Ways To Improve Google Rankings?
- The editorial team did not participate in the creation of this guide.
- So whether you’re new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.
- Search engines choose a single URL (the canonical URL) to show users, per piece of content.
- Be sure to have a consistent NAP across all platforms to avoid discrepancies.
For example, people who search “best running shoes” generally want an article with information and recommendations. For example, the knowledge panel isn’t considered to have a traditional ranking position. A SERP feature is any non-traditional result on a search results page. Claim your free Semrush trial to see more results and access additional features. Apart from the flow of PageRank, one of the reasons that links are important is that Google typically finds pages by crawling, and it traverses pages via links. The concept is important for all niches, but especially for anyone in YMYL niches, such as finance or health, where the results can really impact the user’s life in a significant way.
As with the “near me” variation, people searching on “accounting services” are probably looking to hire an accountant. While the search volume is much lower, the keyword difficulty is also much lower. This means you have a good chance of increasing Google ranking if you write a solid article that is optimized for this term. For increasing Google ranking, your goal is to provide a page experience that is “sticky,” which means your visitors’ dwell time is high. The most popular pages on MoreBusiness.com have dwell times of 6-8 minutes.
Write a good meta description summarizing your page and including your location and keywords. Such as “Enjoy amazing pizza in Your City at Your Restaurant Name. Instead of “Best Pizza,” say “Best Pizza in Your City.” This helps search engines evaluate your content’s relevancy and attract local users. SERPs software automates the creation of SEO-optimized, city-specific landing pages for agencies looking to scale their local SEO efforts effortlessly across multiple locations. This tool streamlines the process by letting you customize templates with localized keywords and area-specific information. Agencies can save time and costs by automating the customization of landing pages for local audiences.
But when you have hundreds of web pages, it becomes inefficient to do so. Some tools we recommend are Google Search Console, Semrush, Google PageSpeed Insights, and ScreamingFrog. It’s the result of a hard-to-fail strategy backed by years of experience and a wicked smart team of creators.
Average engagement time reflects how long visitors were actively engaged with the content on your site. It’s also a good idea to check your site’s Google Analytics 4 reports. Metrics like engagement time and bounce rate can give you a sense of how good your site’s UX really is. It categorizes URLs as good, poor, or in need of improvement for both mobile and desktop users. To fix any URLs that are poor or in need of improvement, click to view the report and follow the instructions.
This article will guide you through the best tools and methods to monitor your local search performance. You SEO Anomaly can also use a keyword research tool to surface long-tail keywords where the keyword difficulty is manageable, yet the search volume is substantial enough to drive traffic. This simple process can help you improve page rankings, increase CTR, and get more traffic. If the other parts of your SEO strategy are in place and people like your site enough to return or link to it, that boost might become permanent. Plus, sharing web content on other platforms helps Google index them faster.