For the purposes of this guide, we decided the best approach is to provide tools that can perform specific functions, even though some might overlap in breadth and scope. As we explained above, this comprehensive SEO report includes everything you’ll need to know about your website or individual web pages. It’s constantly changing and evolving, and as a business owner, you need to keep track of it to stay competitive. Google searches are based on an algorithm controlled by the company.
Most modern websites have more pages than you would expect, when you consider e-Commerce product pages, blog posts or category pages. Define your own URL crawling rules based on the same robots.txt syntax to exclude certain pages or directories. Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page.
Rankings
Each topic also breaks down into subtopics and related keywords. And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. Semrush’s Domain Overview tool is my go-to for competitor analysis.
Marketing Tips
Find and SEO Anomaly fix your website’s unique issues and improve your Google rankings with this free SEO audit tool. Check broken external links and broken internal links in Morningscore. Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly.
Page speed is one of the most critical factors that affect a site’s visibility in Google — and it’s only grown more important with Google’s announcement of Core Web Vitals update and page experience. The most common mobile SEO issues typically come from limiting the mobile experience compared to desktop. Give mobile users a full experience, not just the parts of the desktop site that work OK on mobile. To help overcome the issue, I created a simple, easy-to-follow SEO audit template that lists every check you should perform to drive search performance. Accurate, reliable rank tracking with unlimited keyword capacity and competitive comparisons with rankings in 180+ countries.
- A quick way to see if your links are crawlable (and followed) is to use the MozBar to highlight all crawlable links on the page, as demonstrated below.
- Knowing how to audit your website for SEO in 2025 is one of the most valuable skills you can invest in as a business owner or marketer.
- Errors are categorized as Critical or Warnings to prioritize the most significant issues.
- High-quality content keeps readers engaged and signals to search engines that your page is valuable and deserving of higher rankings.
- Or for troubleshooting international SEO issues on a client site.
You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics. They were created by SEO software companies to provide estimates of a page’s or a domain’s authority. That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from.