When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site. If leads spend more time on your page, Google will rank it higher because it will believe your page is valuable for your keyword. Internal linking is crucial to keeping leads on your page longer.
- On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers.
- They’ll be engaged with your business and learn more about you.
- With GDPR in Europe and CCPA in California setting strict privacy rules, first-party data collection has become essential for all online businesses.
- Compelling and descriptive page titles accurately reflect the content of each page.
These four tools will do everything you need to ensure that your content is perfectly optimised for Google. The bottom line is that if you aren’t following Google’s pop-up guidelines – you could be severely damaging your rankings. In this next section of the checklist, I will show you how to ensure your site loads like lightning. You’ll also see a benefit to your users because it’s easy to remember. My advice is to work through each checklist item in this section and do as much as you possibly can. Get this part right, and you’ll be fighting a much easier battle in terms of rankings.
Write or update your content
Google actively tracks user behaviour on your site through tools like Google Analytics 4, Google Chrome and the Google SERPs. Improving it won’t only lead to more organic traffic but can also lead to higher conversion rates. Google wants their users to have a great experience visiting your site. The key is to make sure the main entities in your content are obviously linked together. But Google could choose to rank a piece of content focused on “Hoovers” to also rank for “Vacuum cleaner” terms.
Before diving into the checklist for on-page SEO, it’s essential to understand the critical elements that require attention BHS Links to optimize your B2B website effectively. Each of these components plays a vital role in how search engines assess your page and how users interact with your content. High-quality images are usually large files that can slow your site down, and that’s a problem. Using smaller image files and giving them descriptive names, captions, and alt tags will favor your SEO.
You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. If you’re ready to start implementing SEO strategies into your website, it’s best to implement step by step. Start with one page and work through each step below based on the content on the page. URL stands for Uniform Resource Locator and is the address of your webpage.
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I’ve over a decade of experience in the SEO experience, and I understand the importance of optimizing on-page SEO elements for achieving search engine dominance. We’ve touched on the importance of having users engage with your content elsewhere. Google uses behavioural data to see how engaged readers are with your pages. If they’re engaged, it tells Google that your content is high quality, interesting, and trustworthy to real people. To have a “mobile-friendly” page, it needs to be easy to read and function properly. A common issue with a page developed for desktop first, is that when it gets adjusted for mobile that text or images become too small to see.
Page Titles
Which lets you keep track of your local business’s rankings down to the street level. Following an SEO checklist makes it easier to keep track of what you need to do to boost your site’s performance. The safety and security of your visitors and their data are paramount, not only for your SEO but to keep you on the right side of data protection laws. This is why taking the necessary steps to secure your site, such as through SSL encryption, should be close to the top of your technical SEO to-do list.
Many of these elements will not significantly affect your search engine optimization on their own, they will when taken as a collective unit. While it is important to make sure the technical SEO and off-page elements are also optimized, you should not ignore the on-page factors. There are plenty of studies that show how page load and longer loading times leads to more people abandoning the page before it ever loads.
The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site. Their tool makes the process super easy and can save you a lot of time. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts. To do that, just type one of the keywords that you found into Google. These usually make great keywords for SEO because they come straight from Google. Get more tips on mastering this on-page optimization with our guide on optimizing UX for SEO.
The H1 tag is your main page title, and you should only use one per page. H2s mark your primary sections, while H3s and beyond create subsections. A thorough review helps you identify gaps in information, opportunities for clearer explanations, and areas where you can add more value for your readers. Use headers, short paragraphs, and bullet points to make your content easy to scan and understand. A compelling meta description can significantly increase your click-through rate (CTR). Also, the search engine results page (SERP) is dominated by informational articles.