When someone performs a search, Google will return results based on what it thinks is the most relevant and provides the best answer. When you follow a typical SEO roadmap you will wind up working on optimizing both on- and off-page elements. That is how you will have the most success with your SEO strategy. What you have to keep in mind is that on-page SEO & link outreach work together to create compounding growth as part of your SEO strategy. Sometimes our clients ask us how soon before they’ll see results once we start implementing on-page SEO services.
- On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries.
- On the other hand, you shouldn’t optimize for search engines only.
- The URL of a page, which is also known as a slug, is a permanent link.
Examples might include optimizing a site’s code base for faster loading, or analyzing performance issues on a large e-commerce site. Changing the calendar year on posts without adding any updates to the content. SEO plugins often have a feature to update the year automatically. So if you’re going to use this, be sure to schedule those content updates to occur before the end of the year.
More than Keywords: 7 Concepts of Advanced On-Page SEO
Large images can increase the load time, particularly if positioned above the fold, where they are immediately visible to the user upon loading the page. That is why it’s essential to ensure images have been optimized through compression. A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently. This can be achieved by adopting a hierarchical site structure, often visualized like a tree with the homepage at the root and branching into categories and subpages.
This will make sure that every page has a clear place and is properly linked from relevant sections of your website. Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed. So after running a site crawl, compare the URLs you have mapped out with those listed in your XML sitemap. Follow the checklist provided in this article, starting with SEO page analysis and ending with mobile friendliness.
However, with the right approach and tools, it is possible to maintain high standards of SEO across all content efficiently. Each of these benefits demonstrates that on-page SEO is a fundamental component of any successful B2B online marketing strategy. By effectively implementing on-page SEO, B2B companies can achieve sustainable growth and a significant competitive advantage in the digital marketplace. Use columns U through W to plan for these elements if you don’t already have them, or to document how SEO Anomaly you’ll improve them.
When adding internal links, always use descriptive anchor text. Clear anchor text indicates what the linked page is about, making navigation easier for users and search engines. You help search engine crawlers understand your site’s structure and the relationships between your pages using internal links. Linking from one page to another signals to search engines that the linked page is relevant and valuable, which can improve its visibility in search results. Headings work alongside title tags and meta descriptions to create a cohesive and optimized on-page SEO strategy.
Meta Descriptions
Instead of burying this fact deep in the post, we highlighted it in the very first paragraph. This tells you that the best picks for men and women is an important subtopic to include. It makes sense to use this for your page title as H1 is the highest level heading there is. Even better, many on-page improvements are super quick and easy to do. Hotjar has a powerful heat mapping tool that shows how far the average user scrolls down the page and what they click on.
How does keyword research impact on-page SEO?
For example, let’s say you write a blog post about making a chocolate cake. You mention that there are different types of chocolate you can use to make the cake. You have a previous blog post you made where you discussed the best types of chocolate for baking. When you optimize your URLs, make sure you use your page’s core keyword within the URL’s end portion. For example, if someone searches “chocolate,” it’s hard to know the intent behind that search.
As you can see, what you name your pages, and in what folders you choose to organize your pages, is an important way to clarify the topic of your page to users and search engines. This often helps to improve your meta descriptions for unique searches. However, don’t let this deter you from writing a default page meta description — they’re still extremely valuable. It is worth noting that advancements in machine learning have contributed to more sophisticated auto-generated content that will only get better over time. Page speed is a direct ranking factor, influencing both user experience and Google’s evaluation of your website. Faster pages are more efficient for indexing and offer better user experiences.