You shouldn’t need to be a data analyst to create dashboards and reports. Conditional formatting can also be combined with charts or graphs to create a more comprehensive analysis. Experiment with different styles and rules to see what best suits your data. This visual cue can make it much easier to spot trends or outliers at a glance. Plus, it adds an extra layer of professionalism to your spreadsheets.
Use tools like Google Keyword Planner or SEMrush to find frequently searched keywords that can improve your site’s rank. For example, you can use these tools to discover keywords that are relevant to your target audience and optimize your page accordingly. Related to Your Website’s Main Theme – Choose keywords closely related to your website’s core focus to establish topical authority. Creating comprehensive content around these related keywords signals to search engines that your site is an authoritative resource in your niche.
Why Are Keyword Rankings Important?
Your keyword strategy is at the heart of ranking well on the Google SERP. Ranking well doesn’t mean very much if you’re ranking for the wrong keywords. If you really want to get smart about things, you can also link to guest posts you’ve had published in your newer guest posts. That way, the authority of your older posts increases and makes their links to your content even more valuable. With tools like these, you can track backlinks, flag “toxic” backlinks for removal and generally stay on top of your backlinking strategy.
Step 4: Make Great Content That People Want to Read
Like the Google algorithm, Moz’s domain authority algorithm ranks websites from 1 to 100 based on a number of factors like backlinks, root domains and the history of your site. Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank #1 during that time. To ensure that your site continues to rank well, check if your old content is decaying — especially blog posts with dates on them. To do this, you can use Google Search Console and see which pages have lost, clicks, impressions, or rankings. Then, prioritize the posts that are losing the most traffic and start updating them. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.
For SEO Anomaly smaller niche sites on the other hand, I DO manually build links…its a different strategy. I’m trying to soak everything up, researching keywords and focusing on creating quality content. Well, as you can see highlighted in the image above, I am now ranking #2 in Google currently for that keyword! However, because others read my article and liked it, you can see that the page does indeed have 48 page links.
Incorporate video
- Although, I should figure out what key words I’d like to rank for.
- Conditional formatting can be particularly handy when dealing with large datasets where spotting numbers manually would be like finding a needle in a haystack.
- Then you will have a list of keywords that your site ranks for, but DOESN’T appear in the AI Overview.
Not only will you improve your ranking, but you’ll gain more real estate with your ad thanks to the extension, which can directly lead to a higher CTR. This in turn, can lead to a higher Quality Score, which pushes your rank up even more while lowering the ad spend that you have to pay for each click. Regular monitoring provides insights into blog post performance in order for continuous improvement to meet SEO standards.
He wasn’t talking about the sidebar with the bio and a photo that travel and recipe sites all have. He was talking about something that goes beyond the generic narrative that many bloggers use. “And I’ve seen where people do research and say, ‘I’ve figured out that if you have a lot of branded searches…’ That’s kind of valid in some sense. You can then shape an article around this, making sure you regularly use the keyword “engraved bracelet for men” in the text. It refers to how the audience perceives their interaction with a webpage beyond its informational value.